"Microgeneration is the generation of sustainable energy in, on or next to buildings. It offers a quick and cost-effective part of the solution to the energy challenges faced by the European Union."
Combating Climate Change: Microgeneration technologies have huge potential in reducing greenhouse gas emissions and combating climate change. They have an important contribution to make as Europe transforms itself into a low-carbon society. Microgeneration products help fight climate change by replacing conventional energy systems that cause large amounts of emissions as they heat and power buildings across the European Union.
Energy Independence: Microgeneration protects consumers from
fluctuations in conventional energy prices. This in turn liberates
consumers allowing them to better plan their future spending, in turn
producing a real efficiency gain for society as a whole. At the same
time, European societies can quickly become less vulnerable to the
vagaries of energy import geopolitics and global commodity price spikes
by investing in energy efficiency and Microgeneration.
Consumer Engagement: Microgeneration technologies encourage
energy efficient behaviour by raising awareness about climate change
and energy scarcity. Supporting Microgeneration products allows
societies to transform the behaviour of individuals without necessarily
interfering heavy-handedly in their day to day lives or by imposing
higher living costs.
Lower Energy Bills: Policymakers can protect and reward energy-conscious consumers by helping them lower their energy bills.
Benefits to Policymakers
Security of Supply: Policymakers can quickly enhance security of supply through reducing reliance on imports and diversifying energy supply to buildings.
Behavioural Response: Policymakers that reward energy-conscious purchases of energy efficiency and Microgeneration simultaneously generate energy-conscious behaviour.
Carbon Reduction: The EU has agreed highly ambitious carbon reduction targets, which Microgeneration technologies can help it achieve through replacing old energy systems and driving behavioural change and improving awareness.
Achieving Renewables Targets: the EU has agreed very
ambitious renewable energy targets, which all microgeneration
technologies can help achieve by boosting the proportion of renewable
energy output as a proportion of total energy consumption.
Creating New Jobs: Many Microgeneration products are produced inside the EU boosting manufacturing skills, investment and employment in a highly varied number of areas.
Benefits for Individual Citizens
Combating Climate Change: Microgeneration is an attractive way for EU citizens to help combat climate change that allows people to feel good about the energy they consume in a stress-free way that does not necessarily sacrifice comfort.
Financial Rewards: Many EU governments already reward customers who opt for Microgeneration installations, which can ease the burden of the upfront capital cost. Good policy design also tends to ensure energy efficiency is prioritized.
Better Choice: As energy awareness increase, many EU citizens want more choice about how they heat and power their buildings. They want technologies that suit their budgets, financing preferences and behaviour. Microgeneration adds a whole range of technologies to the mix.